CALM

In March 2018 we made Project 84 for CALM (Campaign Against Living Miserably), working with Strong & Co, the agency adam&eveDDB, the sponsor Harry's and ITV's This Morning. The 84 figures stood for the 84 men who take their own lives each week in the UK. We cast 12 of them together with families who had lost someone to suicide and installed them on top of Studio 8, the This Morning building on London's South Bank; the other 72, dressed mannequins, were fixed to steel frames on the roof of the ITV tower. The figures went up on 26 March 2018 and stayed for one week.